PROJECT: #RUNFOR# LUNAR RUN
STORY 1 - SALAD
Nike China aimed to inspire a generation of runners to see running as a lifestyle through hosting a series of night runs, called Lunar Runs.
We aimed to motivate runners to compete in Lunar Runs by turning running into a social sport. Hence #runfor#. A hashtag on Weibo (China’s twitter), motivating real runners to tell their story. Supported by a teaser video, #runfor# stories came flooding in. We then filmed these actual runners’ stories, as told and directed by them. In turn inspiring more than 17 000 runners participating in events across China. Watch the video to find out more!