CLIENT: NIKE CHINA
PROJECT: THE CHANCE

MY TIME IS NOW.

When Nike set up the Elite Training Unit (ETU) to give China’s football-obsessed teens the chance to go pro, they asked us to spur the nation into action. To do that, we built an online social football community. Our single-page design interactively engages fans, and by using rich media technology, we let them talk directly to Nike and participate in live, real-time social feeds. Along with our annual global grassroots talent search — The Chance — we’ve combined offline initiative with digital innovation. Launching “Bring ETU to My City”, we made it even easier to match Chinese football talent with Nike’s Elite Training Unit. And our integrated mobile interface keeps on-the-go fans fully connected to the Nike Football Community — anywhere.

Meanwhile, for the football-obsessed who couldn’t participate in The Chance this year, we’ve created personal, interactive sessions to help them train online. Because when Chinese football fans stay connected, they stay hungry.

This year, we engaged more than 275,000 football-obsessed teens from all across China. In seven days, ten thousand teens voted “Bring ETU to My City.” And in five months, the Nike Football Community had almost 6.7 million total views, with over half a million active users.

Yet for China’s football-obsessed, this is just the beginning.

They know:
My Time Is Now.

The sleek, single-page design makes one-click navigation easy.


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Rich media technology from QQ, one of China’s largest chatting networks.


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New video content added every week to fuel discussion.


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The online function, “Bring ETU to My City” lets Nike’s Elite Training Unit locate football-hungry talent all over China.


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The smoothly integrated mobile interface keeps users fully connected to the Nike Football Community — everywhere they go.


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For those who can’t participate officially in The Chance, we've created interactive personal training sessions, spreading the idea: My Time Is Now.


QQ Login:2250606569
Password: lalala
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