CLIENT: NIKE
PROJECT: NIKE ACTION SPORTS RETAIL EXPERIENCE

IDEA

Compared to other parts of the world, Actions Sports are very much emerging sports in China.

In conjunction with Nike opening its very first ActionSports flagship store in China, we were tasked to create an engagement experience at retail.

The retail experience we created lived on a massive vertical 60-inch multi touch screen. It allowed users to learn about Nike Action Sports gear, athletes and event.

The application offered social features allowing users to share the content they liked to their favorite social network.

It also double as a photo booth allowing users to take a snapshot, apply fun filters and finally share on social networks for their friends to see. This promoted the actual physical store.

This experience was also available on tablets at retail as well.